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James P. Owen, Author of Cowboy Ethics, Endorses Liz Cheney for Congress

CASPER – Jim Owen, author of Cowboy Ethics and founder of the Center for Cowboy Ethics & Leadership, has endorsed Liz Cheney for Wyoming’s lone congressional seat.

In his bestselling book, Owen outlined the Code of the West, ten principles to live by that include “live each day with courage” and “know where to draw the line.” In 2010, the State of Wyoming officially adopted Owen’s principles as its code of ethics.

In endorsing Cheney, Jim Owen said, “Liz embodies the principles that built the West and provide a moral foundation for our country. She is a person of courage, willing to take on tough jobs and see them through. She is tough but fair, and when she makes a commitment, you can count on it. Her word is good.”

Cheney responded by noting how honored she was to have Owen’s endorsement. “Jim has done a splendid service to the whole nation in distilling the values that have shaped the West. I am privileged to have grown up in a family with strong Wyoming roots that exemplified these timeliness values and passed them on — as I am passing them on to my children.”

Jim Owen’s Code of the West:

  1. Live each day with courage.
  2. Take pride in your work.
  3. Always finish what you start.
  4. Do what has to be done.
  5. Be tough, but fair.
  6. When you make a promise, keep it.
  7. Ride for the brand.
  8. Talk less and say more.
  9. Remember that some things aren’t for sale.
  10. Know where to draw the line.

James P. Owen is Founder and Chief Inspiration Officer of the Center for Cowboy Ethics and Leadership, the foundation he created to help spread the message that “we can all be heroes in our own lives.” He is also an inspirational speaker, author, and social entrepreneur. Jim’s book credits include the best-selling first edition of Cowboy Ethics (2004), Cowboy Values (2008), and The Try (2010), a collection of profiles highlighting the character qualities that enable ordinary people to do extraordinary things.

Jim is a summa cum laude graduate of Regis University.


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